Our goal is to establish a consistent brand that reflects our Hornet pride as well as our commitment to excellence. The Azle ISD brand has been designed to reflect our all-around standard of excellence in academics, athletics, and the arts.

Azle ISD’s logos and colors are immediately recognizable identity elements that maintain consistency in terms of the look and feel of our communications. It is critical that all parties utilizing any of the Azle ISD brand elements follow the guidelines put in place to maintain consistency and our brand standards.

Azle ISD protects all district and campus trademarks, including names, logos, mascots, and symbols, from unauthorized use.

The official Azle ISD logos should only be used in their original formats. District logos should not be re-drawn, re-proportioned, or modified in any way. A common mistake is "stretching" the logo. Logos should only be resized proportionately.

See policy CY(LOCAL) for information regarding "School-Related Use" and "Public Use" of Azle ISD trademarks. Contact the Director of Communications with any questions or to request permission to use the Azle ISD trademarks/logos at amoore@azleisd.net.

Color is an important element in the logo and visual identity of our district. Using colors effectively and consistently builds lasting recognition. The official colors for our district are green, black, and white. (Use the color codes below for accuracy.)

When referring to the district, use Azle ISD as an abbreviation or spell out Azle Independent School District. Do not use AISD.

SCHOOL-RELATED USE - The District grants permission to students, student organizations, parent organizations, and other district-affiliated school-support or booster organizations to use, without charge, district and campus trademarks to promote a group of students, an activity or event, a campus, or the district, if the use is in furtherance of school-related business or activity. See policy CY(LOCAL) for more information.

PUBLIC USE - Members of the general public, outside organizations, vendors, commercial manufacturers, wholesalers, and retailers shall not use district trademarks without the written permission of the Superintendent or designee. Any production of merchandise with district trademarks for sale or distribution must be pursuant to a trademark licensing agreement and may be subject to the payment of royalties. See policy CY(LOCAL).

Contact the Director of Communications at amoore@azleisd.net with any questions.